西班牙的虚拟AI网红正以迅雷不及掩耳之势崛起！

-- W26.231127 中文

一个每月创造 1 万收入的人工智能模特在⻄班牙又带来了一阵商业旋⻛。AI 模特并不是一个新闻和新概念了，但似乎真的已经从电脑里走入了我们的真实生活。2013 年 的电影“她”，讲述了未来的人与人工智能相爱的故事。把人类对亲密关系的渴望， 同时又害怕与抗拒的深层需求，通过科技实现了这种情感接触。

在剧中，最终这种爱情关系并不为世俗理解，但其中所有真实细腻的情感、温柔体 贴，和幽默⻛趣，在赋予科技以情绪和人性的同时，进一步加速了AI人类时代的到来。

日本在这方面一直是走在前列的。过去几年日本的虚拟艺人数量激增。该行业的一 位初创公司高管表示，最受欢迎的 Vtuber(数字动画⻆色)每年可以带来百万美元 的收入。最著名的 VTuber 是 Kizuna AI，她是一个头发上系着一条粉色大丝带的年 轻女孩。她在 YouTube、TikTok、Twitter 和 Instagram 上拥有约 600 万粉丝。她 举办音乐会、发布视频游戏评论、发行相册并出现在广告和电视节目中。

日本主要广播公司之一的东京电视台也创建了一位名为 Yuuka Aiuchi 的虚拟新闻主 播。她播报电视台的新闻节目，并可以进行进一步提问和交流。一家日本社交手机 游戏闻名的公司代表说，“与日本动漫文化一样，我们能够将(AI 虚拟)内容出口到 海外并扩大业务。”

虚拟偶像虽然还还在初始阶段，但背后的技术已经成熟运用在好莱坞电影里。就像 阿凡达电影一样，身穿传感器服装的演员，通过动作捕捉，与电脑制作的三维⻆色 进行合成，最终形成新的电影⻆色。Gree 公司还开发出一种 REALITY 的 APP，任何 人都可以把自己变成一个虚拟主播，在网络上活动。

AI 模特时代已经到来，这对于众多中小销售企业都是个好消息吧，真人模特也许也 可以创建自己的虚拟形象，以更高效率创造更高质量的广告与视频。我们每个人可 以创建自己的虚拟分身，定制喜爱的形象与声音，并为他 / 她 / 它创建一个性格体系 与某种特定的生活习惯。这个虚拟形象可以做演员、歌手、电视主播、品牌代言人，甚至爱人。

Aitana Lopez，The Clueless 创建的人工智能影响者

真人网红有其局限性，比如自我个性过于强烈，和人性的不可预测性，有时候偶然 的个人行为会让品牌承受不必要的危机和损失。这时候，就需要像电影里“HER”一 样的完美人选。因为是运用商业环境，不存在世俗对于亲密关系的那种苛求，所以 真的很适合吧。

⻄班牙模特经济公司 The Clueless 打造的 AI 网红 Aitana López(linktr.ee/ Fitness_Aitana)可以设定完美人设，没有疯狂的行为以及口碑⻛险。她目前已经拥 有 124000 名关注者。每个广告的收入大约 1000 欧元。随着 Aitana López 的成功， 越来越多的虚拟网红很快便会广泛传播。那么我们可以做的就是接受，并运用在积 极的方面。

-- W26.231127 ENGLISH

An AI model generating 10,000 yuan monthly has sparked a business revolution. in Spain, underscoring the seamless integration of AI into our daily lives. In the 2013 film "Her," a narrative of human-AI love unfolds, leveraging technology to fulfill profound human desires for intimacy while navigating fear and resistance.

This unconventional love story, uncomprehended by the world within the play, resonates through its portrayal of genuine, nuanced emotions, tenderness, thoughtfulness, and humor. It not only imbues technology with emotion and humanity but also propels us closer to the era of AI-human synergy.

Japan has long been a pioneer in the realm of virtual entertainers, witnessing an explosion in their numbers in recent years. Notably, the most popular Vtuber, Kizuna AI, an animated character with a distinctive pink ribbon, commands millions of dollars in annual revenue, boasting a substantial following across YouTube, TikTok, Twitter, and Instagram. She diversifies her portfolio with concerts, video game reviews, photo albums, and appearances in commercials and television shows.

Even major broadcasters like TV Tokyo have entered the fray, introducing Yuuka Aiuchi, a virtual news anchor who delivers news programs and engages with viewers. Japanese companies, renowned for their social mobile games, recognize the global potential of AI virtual content, mirroring the success of Japanese anime culture in international markets.

While virtual idols are still in their nascent stage, the technology underpinning them has already made waves in Hollywood. Similar to the film "Avatar," where actors in sensor suits seamlessly blend with computer-generated 3D characters via motion capture, new cinematic horizons are being explored. Gree Company's REALITY APP empowers users to metamorphose into virtual anchors and perform online.

The era of AI models has dawned, with a transition from niche to mass communication on the horizon. We now possess the capability to craft myriad virtual avatars, tailoring their appearance, voice, personality, and habits. These avatars can assume roles as actors, singers, TV anchors, product models, or even companions.

Real-life internet celebrities have their limitations, such as too strong a personality and the unpredictability of human nature. Sometimes accidental personal behavior can cause brands to suffer unnecessary crises and losses. At this time, a perfect candidate like "HER" in the movie is needed. Because it is used in a business environment, there are no secular requirements for intimate relationships, so it is really suitable.

On the other hand, AI internet celebrity Aitana López, created by the Spanish model agency The Clueless, offers the perfect solution, establishing a seamless personality devoid of erratic behavior or reputation risks. Currently amassing 124,000 followers and yielding approximately 1,000 euros per ad, Aitana López's success foreshadows the widespread proliferation of virtual influencers. Embracing this trend and harnessing it positively is the path forward.

【A Quick Thought Of】

精选周更，一分钟读完，中英双语

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